Turo dynamic pricing: what each calendar day means and why set prices drift

What a day on your Turo calendar holds

For each car and each day up to a year ahead, Turo reports a few things: the price guests see, whether that price is Turo's dynamic price or a custom one you set, what the dynamic price would be, the car's minimum and maximum, and whether the day can be edited at all. A day with a trip on it, or one Turo has locked, can't be edited.

Turo decides the dynamic price, and this guide doesn't guess at how. What matters for a host is simpler: the dynamic price moves, and it moves daily.

What happens when you set a price

Setting a price on a date turns that date from dynamic to custom. From then on the day shows your number. Turo's dynamic price for the same day keeps changing underneath, but it no longer affects what guests see.

That's exactly what you want for an event weekend where you've chosen a number. It's not what you want when the number you typed was really a relationship: "ten percent above what Turo thinks". A week later Turo may think something quite different, and your custom price hasn't moved.

Minimum and maximum, and why discounts stop early

Each car has a minimum and maximum price on Turo. Whatever you or a tool send, Turo keeps the final price inside that band. So a discount that would land below the car's minimum stops at the minimum, and a mark-up that would pass the maximum stops at the maximum. If you plan to discount last-minute days, check the car's minimum first; it may be doing more than your rule.

Keeping the relationship instead of the number

There are two ways to keep a price tied to Turo's. One is to send Turo a plus-or-minus instruction rather than a number, so Turo works out the price from its own live figure. The other is to recompute from Turo's dynamic price and send the result again whenever it changes.

DriveIt's Price Autopilot does the first where it can and the second where it must. A rule like "Turo's dynamic price +10%" goes to Turo as an adjustment, so one change can cover many cars and days and the preview marks the price as an estimate. A rule with a lowest price, a highest price or rounding has to send a fixed number for the days that hit it, because only a fixed number can guarantee the limit. Either way the rule is re-applied at the time you set, each day, so what you meant stays true.

• Days Turo marks as booked or locked are skipped.
• Days you priced by hand from DriveIt's calendar are left alone unless the rule says to overwrite them.
• Days you priced on turo.com look like any other custom price to DriveIt, so add them as never-touch dates.
• Turo's minimum and maximum still apply on top of everything.

Seeing it before it happens

Preview lists every car and day with Turo's current price, whether it's dynamic or custom, Turo's dynamic price, the price the rule would set and why, and the days it would skip. Nothing is sent from a preview. A run stops, and tells you, if any day would move by more than your limit. Rules start off until you turn them on.

If you'd rather hand days back to Turo, a rule set to "Back to Turo's dynamic price" does that for the days it covers.

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