Turo host fees vs. direct bookings: what you actually keep
Updated October 11, 2026, 4 minute read
On Turo, your share of each trip depends on the protection plan you pick. On a direct booking, you set the price and pay a card fee. Here's the math on the same trip.
What Turo keeps
Turo's host protection plans let you keep between 60% and 90% of the trip price. A higher share means less protection from Turo, so many hosts sit somewhere in the middle. Plans and percentages change, so check Turo's current terms for your market.
What a direct booking costs
When a guest books on your own DriveIt site, they pay through your Stripe account. DriveIt takes no commission on bookings; Stripe's standard US card fee is 2.9% + 30¢.
Your own costs move to your side of the ledger: your insurance for direct rentals, any paid plan you use, and the work of finding guests.
The same $100 trip, two ways
On Turo you're paid $60 to $90, depending on your plan. Direct, Stripe's fee on $100 is $3.20, so you're paid $96.80.
Over a month, a car that earns $2,500 in trips is paid $1,500 to $2,250 on Turo, and about $2,420 direct before your own insurance and costs. The difference is what pays for doing direct properly.
Why most hosts run both
Turo brings guests you'd never reach alone. Direct keeps more of every trip and builds customers who are yours. Running both, with one calendar so nothing double-books, gets you the volume of one and the margin of the other.
This guide is general information, not legal, tax or insurance advice. Rules differ by state and city; check with a local attorney, accountant or insurance broker for your business.